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Marketing Automation

Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.

Related CRM On-Demand Articles

Different is hard: SAP - Business by Design


The blogosphere has been buzzing over the last couple of weeks about the recently announced delays in SAP's Software as a Service mid-market ERP Suite, Business by Design, now delayed to the end of 2009 at the earliest....

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Cleaning Up Your Marketing Database


I’ve been talking to a lot of people these days about database hygiene. Many have asked for best practices amounting to a “get well, stay well” healthy data routine. We do have a great white paper on this subject, Is Dirty Data Sabotaging Your...

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